You’ve probably heard of TikTok, but do you know how to use it for SEO?
TikTok is a popular platform that gives users the chance to create short-form videos of themselves. It has become increasingly popular among teens and young adults, making it the perfect place for your brand to reach potential customers.
But what makes TikTok stand out from other social media sites like Instagram or Facebook Unlike those social networks, TikTok allows you to use hashtags in your videos as well as captions — and this gives you a great opportunity to get your content trending on sites like Google and Bing by using relevant keywords and phrases related to your post topic or industry.
If that doesn’t sound easy enough already, there aren’t any restrictions on how many times you can put videos up on the app either! This means that when someone searches for a keyword in their search bar like “how do I make my own lip gloss?” they’re more likely than not going to be able to see all of your posts first before having any other competitors pop up first (and it also helps with engagement rate).
So how exactly do you take advantage of this great tool? Well, let’s start with some tips:
Choose Hashtags That Are Popular But Not Over-Saturated
If you’re looking to get your content to the top of the relevant hashtags on TikTok, use these tips.
First, choose hashtags that are popular but not over-saturated. The more popular a hashtag is, the more likely it is that your content will be seen by new people, but if it’s too popular, you’ll have a lot of competition and won’t rank as high in search results. Somewhere in between is ideal.
Second, choose hashtags with less than 200k uses so you have the best chance of ranking high when people search for that term. If you’ve ever searched for a specific hashtag with millions of uses, you know how hard it can be to find anything worth watching.
Third, use a mix of common hashtags and niche ones that are specific to your brand or content. You want to balance popularity and specificity so that you’re getting views from the common hashtags but also from people who really care about what you’re posting.
If you need more help, you can always hire a social media management agency, they will know what to do.
Don’t Focus On Going Viral — Focus On Quality
There are millions of videos uploaded to TikTok every day, and only a select few become the next viral sensation. But there’s still tons of potential to build a loyal audience on the platform if you can connect with an audience!
So what’s the secret? Keep it simple: focus on making great content, consistency, and branding.
To start, make sure that your videos are actually good. If they’re not entertaining or interesting, then nobody is going to watch them. Even if you succeed in going viral for a single video, it probably won’t translate into a long-term fanbase.
Remember that your audience is mostly made up of younger viewers. They want things to be funny or surprising, so keep your content lighthearted and engaging! If you’re a business owner using TikTok as part of your marketing strategy, get creative here — think outside the box and try something new! You could even enlist the help of employees (or family members) who might have some fresh ideas!
Second: commit to a regular posting schedule. This will help people know when they can expect new content from you! It doesn’t have to be every single day — maybe just once per week at first — but stick with it once you’ve chosen how often that should.
If you’ve ever browsed through the “For You” page, you’ll see videos with millions of views right next to videos with thousands — sometimes even hundreds — of views. This is because TikTok is not just about going viral. Thousands of views add up and you can gain followers who will be loyal long term. For SEO ranking on TikTok, targeting these smaller hashtags is a good strategy as you won’t be lost in the sea of generic hashtags.
Create Your Own Hashtags For SEO On Tiktok
You’ve probably been killing it with your TikTok content lately. You have a consistent, relatable theme, you’re putting up great content, and you’re getting solid engagement with the tags that you’re using. But wait — there’s more! You can even optimize your TikTok hashtags by creating one that you own, which will let you rank at the top of your own tag. This is a great way to get new followers and subscribers, especially if you have something unique to offer.
Creating your own hashtag that you constantly use works on SEO just like any other tag — the more often people use it, the higher it’ll rank and the more frequently viewers will see it. If you put out a call to action to your followers asking them to use your hashtag when they post something related to your content, the algorithm will pick up on it. The more people who use it in relation to your content, the higher you’ll rank for it. So if someone searches for “unicorns,” and your page is full of unicorn-related content where people have used #MyUnicornHashtag as well as #unicorns or #nailedit, your page will likely show up first in search results for all of those terms.
The best part? You can customize your hashtag based on what’s unique about your content or niche. Just make sure that whatever you choose is relevant and catchy enough so that people will be able to remember it!
TikTok is like any other social media platform: it’s a place where people go to connect with each other and the rest of the internet. But unlike Facebook or Twitter, TikTok is all about video content. Optimize this content via the right tools and hashtags to make the most of SEO ranking on Tiktok. And remember to have fun and connect with your audience.