Return On Investment Calculator

Calculate the return on investment for your marketing campaigns.

ROI Calculator

Things To Consider

Ensure that all costs are included in the investment.

Use this to compare A/B campaigns.

Not all marketing activities should be calculated with an ROI calculator (for example organic social media).

What is Return on Investment?

Return on investment is a ratio between net profit and the cost of investment. A high return on investment means that the investment’s gains outweigh its cost equalling in a positive ROI. In the world of marketing, ROI is used to evaluate many areas such as pay-per-click or influencer campaigns.