PR & Reach

What is Public Relations in the 21st Century?

Life is full of questions that don’t have an easy answer. For business professionals, one of the most perplexing questions could be what is...

What is a KPI in the World of Marketing?

Key Performance Indicator, also known as a KPI, is simply a measurable value demonstrating how effectively a company is achieving key business objectives. In...

7 Reasons Why No One is Posting Your Press Release

Press releases are an essential part of any marketing strategy looking to spread the word. But, they don't always get shared. We have written...

How to Prepare a Quality Press Release for a Product Launch

Launching a product into the world that sells is not as straightforward as people may think. Marketing campaigns can tremendously influence your product's presence...