The world of eCommerce is a rapidly growing game; according to Adobe, global e-commerce sales will reach $4.2 trillion this year. Without a surprise, this uplift in sales has also created new competitors in different sectors.
To help out, we have created this short list of ideas on why your eCommerce website is not selling.
One of the most common reasons why a website lacks a customer base is that it is slow. Poorly coded and unoptimised websites won’t just be punished by search engines but by the users themselves. Even a one-second delay in load time can cause thousands of pounds of lost revenue. People want quick and easy-to-use websites. Thus constantly develop your website with the end-user in mind.
Lack of Trust
Trust is a crucial component of any website. From an SSL certificate to trusted reviews, customer trust can be built in many ways. Nevertheless, if you don’t have any signs of proven customer satisfaction and company validity, you’ll likely push away new customers.
Nothing worse than a messy checkout. From bad payment options to cluttered design, which shouts a million things at you. If you’re looking for areas to improve, nail your checkout. It’s one of the critical areas to have bulletproof when it comes to customers. Things to check for: clear language, payment options, delivery options, transparent pricing, note options, mobile phone usability.
Not Enough Information
“So, is this the product I’m looking for?” is not the question you want your customers to ask when they visit your website. Having clear short and long descriptions for your products can be vital when it comes to closing a sale. Provide as much information as possible about the product, including key details, videos, or datasheets.
Poor Quality Images
It’s 2021, most of us have phones with good enough cameras, so this should not be an excuse for anyone. Yet, poor quality images shout unprofessional and thus damage the trust people have in your brand.
Lack of SEO
If you’re not ranking high on Google or Bing, then it’s likely that you are missing out on thousands of pounds worth of sales. Therefore, working on crucial SEO practices throughout your website is vital for long-term success.
However, SEO is constantly evolving, so don’t fall asleep on the wheel, or you will have trouble maintaining a consistent income of new customers.
Badly Optimised Ads
If you’re in a position where you can spend money on Google or Facebook Ads, then it’s worth constantly testing your ads through A/B testing and different call to action buttons. Your ads can be a big part of your income, especially if you haven’t built up the organic search side yet.
Confusing prices? Yeah, they are probably leaving. But, like the points above, pricing is an essential factor. If you’re selling on platforms like eBay and Amazon, your site needs to be as expensive or cheaper. Otherwise, there is no point in buying from your website. Be transparent in the checkout, too. Prices should not change suddenly without explanation.
If you’re selling physical items, then delivery options are key. We recommend at least two options for delivery if you don’t offer free next day delivery as a default.