Creative content ideas are not always easy to come by. But with so many creatively-minded companies around content seems to be falling like apples from trees. To help out companies looking to grow their audience with impactful and creative content, we have compiled a great list of innovative content ideas for your social media channels.
Engaging typography videos can be exceptional when it comes to making boring, lifeless text come to life. From simple promos to fascinating product showcases, this is one of the coolest ways to make your brand pop out on social media.
Seamless carousel only really applies to Instagram. It’s a creative way to use multiple photos for a long-thread post that could be promoting your services, giving customers advice, or merely showcasing one of your branches or colleagues. Digital marketers have widely used this way of posting on Instagram to motivate people and provide marketing insight.
In terms of financial costs, animations can be quite expensive, but creative tools paired with many ideas have made it possible, even for companies with limited financial resources, to embark on animated content for social media. Companies can utilise animated videos for various uses like informative content and product showcases.
You can make professional-looking animations with Adobe After Effects or Adobe Illustrator, which are part of the Adobe Suite. While the process can take a while, the results will speak volumes. And if you’re finding it too time consuming, you can get in touch with our team who can develop the content from pre-production to post-production without any worry.
Vibrant Informative Charts
If you work in the financial sector, or a charity, then charts are vital to get your point across. If you use eye-popping charts with subtle background imagery, you can expect positive results on social media. Graphical charts are not only informative and fun to read, but are also very shareable. Audiences love to showcase knowledge and share it with their followers and friends.
Memes don’t work for everyone, but creating relatable memes within your sector can be a fantastic way to grow your reach and engagement. It is essential to understand that memes can go too far, so set your limits before you start to align with your companies’ values.
Being on trend is always a must when looking for inspiration. In addition, you do not want to post memes from a year or two ago that have lost their credibility and relevance. In order to find inspiration, we suggest following other brands that make use of memes and creating a template for this type of content that fits with your overall brand guidelines.
Vlogging has been around for a while, but mostly in long-form and only on platforms like YouTube. Nonetheless, short and informative vlogs can be a great way to keep your followers up to date. It can also give them insight into how your business is growing; thus, a vlog can construct a more profound emotional attachment with your customers as they will feel the pains and success you are during the normal working day.
When it comes to platforms, we’d suggest Instagram and TikTok. These are perfect for short, well-edited vlogs that engage with the consumer from the get-go. We’d also urge looking into a strategy that can help repurpose your vlog. For example, is it possible for you to also create a related blog with even more information? You could also create a more extended variation for your YouTube channel that would entice viewers to take a look.
Question of the Day
Engaging with your followers is a must-do for companies, no matter the sector. Great engagement will boost your customers’ confidence with your product and service and let them know you care about them. By utilising content such as ‘question of the day,’ you’re creating a conversation with your followers. Remember, discussions are how relationships grow.
People love motivational quotes. Many companies have used this old trick to break up their daily pieces of content. It’s vital to know that overusing quotes can push away people. Use them wisely, or you might drive away your followers.
We hope the above has helped positively guide you in generating creative content. However, we know many answers still occur regarding content and thus have shared some commonly asked questions below.
Why is creative content important?
Creative content is essential to any business. Simply putting out content without much thought, originality or snap will make it have a short lifespan and thus will likely result in a meagre return on investment throughout your campaign. Creative content helps develop a bridge between the sale and your company’s values in a way that doesn’t dampen the image of your company. Moreover, it also helps engage and build trust with your company and, if done well, can have an enormous return on investment.
Is video the best form of creative content?
Not always. While a video is a great medium that brings a more substantial dimension to your campaigns, they aren’t always the key to great creative content. Videos tend to work when they are dumbed down and made highly engaging, but this might not work for a scientific or highly technical company looking for content to help with a piece of technology. Thus, you’ll most likely take a blog route that can also be highly creative in its presentation and tone.
You shouldn’t limit yourself to one type of medium just because someone else did it well. We recommend taking various approaches and finding the most effective medium for your specific industry. And if you’re in doubt, get in touch with our team to see how we can help you.