With the social media platform trends constantly shifting, it’s not easy to keep hands on everything. However, Groups, a community feature that launched in 2010 by Facebook, still stands strong even in 2021. To clarify why Facebook Groups are so helpful for companies and influencers, we have compiled five great reasons why they are still relevant and why you should consider utilising them for your project.
Word of mouth
Facebook groups are a remarkable way to utilise word of mouth. People love using recommendations from Facebook groups and spreading the word about them. If you’re building a group surrounding a niche such as DIY, recommending your business, service, or product may work miracles for you.
There are many large Facebook groups with hundreds of thousands of members, many getting thousands of likes per post. With this absurd organic reach, you can genuinely get a lot of reach for free for your product or website. It’s important to remember that overly promoting your service/website may negatively affect your engagement rates and group member trust. Thus, be very considerate of how you approach this strategy. Your business may achieve results from simply branding your group to match your company.
Facebook groups are at their best when they have a strong sense of community. Communities play an essential role in marketing and will continue to do so in the years ahead. When it comes to building a solid customer base, you’ll be in luck if you can create a fun, well-rounded community where members help each other out and spread a positive message.
Advice & Testing
If your brand has a Facebook Group, then you can utilise it by doing polls and Q&As. Get the most out of your members by knowing what they think of your product or service.
However, niche groups can also find success with this. For example, if you run a DIY group and own a brand that makes tools for DIY projects. You can launch a poll and see which tools people used most and why they used them. From this data, you can dig deeper and catch the most reliable way to advertise to your target audience.
Direct with the customer
Having a direct connection to your customers is essential when building a dependable brand that thrives on transparency with its consumers. From simple comment replies to live stream videos, the amount of ways you can engage is limitless.
Facebook groups are still very relevant in 2021 and will be in 2022 if the core of their reach and idea doesn’t change. If your brand needs to build a customer base or understand your industry a bit better, then it’s always worth creating one. If you need more advice, make sure to get in touch with us.