Most brands realise the importance of digital marketing and have a company website that is updated regularly. Many of them also have a blog that they add content to from time to time. However, not enough brands add blog content often enough, mainly because of difficulty generating new content ideas. Therefore, this article aims to help by looking at how you can generate new ideas for blog content.
Research the trends
When you are struggling for ideas, one of the first things to consider is the content that is currently trending via social media and search engine queries. Of course, you should ensure the trend is relevant to your brand and of interest to your audience. However, there are often multiple popular topics, and it’s likely one or two of them will be suitable for your brand.
Remember, when you are writing on the trends, you want to stand out from the competition. Therefore, you may want to think about how you can add value or extend the trend. Keep an eye on what your competition is saying about the trend, and consider if you have a unique take on it. When a topic is closely related to your sector, you can likely offer something different and new based on your expertise.
Think about your previously successful content
When you have content that generates a lot of page views, it’s worth seeing what you can learn from it. It may be that it was written on a subject your audience has a lot of interest in, and that interest remains. Therefore, you should consider writing a new piece on a similar topic and see if you can generate similar results.
Remember, it doesn’t necessarily mean you need to use the same primary keyword, because you may get the same results by using related keywords. Also, you want variety in your content, so it will look repetitive if you always use the same keyword. You may also want to consider the style the content was written in for any clues behind its success – for example, if it was a list-style article, and you usually write your blog posts in more traditional formats.
Consider what’s happening in your business
The things that are happening in your business will provide all kinds of ideas for new blog posts. Of course, this approach also means you can personalise your company blog content, so it stands out from your competition. Think about what’s happening in your business that could lend itself to blog content.
Some ideas include adding value to your audience based on some work you have done recently; you could even publish a case study if you are able do so. Equally, you can think about a recent event you had and anything you can say about it, or even discuss what your business is doing to adapt to the changing business trends.
Most brands realise the importance of having a company website, and it’s not unusual for a blog to be part of that. However, generating regular ideas for the blog can still be a constant challenge, so the preceding article aimed to help by providing some tips. Remember to research the current trends, think about previously successful content and consider what’s happening in your business.